Washington Business and Technology Institute

Yahoo Inc. is adding new search engine tools
By GSBPA of WBTI*1
"Following a recent industry trend, Internet giant Yahoo Inc. is adding new search engine tools that will enable users to create personal folders and share their favorite links with others," the Associated Press delivered today.*2
"UNLESS YOU'VE BEEN LIVING IN A CAVE, you've seen enormous changes in communications technology over the past two decades. From orbiting satellites routing long distance phone calls to email to undreamed-of growth of the Internet, the age of communicating online, using computers and networks, is upon us all," stated at the first paragraphy of the 'Introduction' of the book, "How to say it online: everything you need to know to master the new language of cyberspac," written by Kim Baker and Sunny Baker.*3
"And what could be better news? To keep in touch, there's nothing faster or cheaper than email. To gain access to information and people, the power of online communication expands your reach from the local to the global. To meet new friends and even romance a potential life partner, online venues provide rich opportunities (if you know the right things to say and the best way to say them). At school, the Internet places volumes of knowledge on ever subject at your fingertips, and at work, computer networks make business communication more efficient than ever." *4
Whether you are in business or in non-profit organization, you need to have a Web site. This seems to be a common wisdom in now- a-days. Think seriously about the needs of your market before you go onto the Web to make more money for business, to develop better non-profit organization, or to contribute to more community service. "It's hard to believe that Fred's Service Station really needs a Web Site to reap new profits. However, for some businesses and professional service firms, the Internet and web to gether offer viable marketing and distribution opportunities. Software companies, online magazines, and email order businesses can do quite well from the Web --- if the owners know how to say the right things on their sites. The Secrets of a Successful Web Site: Just having a site on the Web will do almost nothing to sell your products or services. To promote your Web site, there are three things you must do: (1). You must register your Web site with the best search engines. (2). You should consider using the many free and not free advertising opportunities on the Web. (3) You should search the Web regularly for competitive and related sites, where you can attach a link to your site."*5 To be more successful for your Web site, you need to be favored by the famous search engine services like Yahoo! (www.yahoo.com), Aol! (www.aol.com), Google! (www.google.com), Infoseek! (www.infoseek.com), among others.
"Sunnyvale-based Yahoo expects to begin testing the new features Tuesday at http://next.yahoo.com. With the new tools, Yahoo's search engine users will be able to sort and save their search results into distinct categories. Visitors also will be able to record personal notes about the saved sites. Yahoo's upgrade is similar to features recently introduced by two other Internet search engines, Ask Jeeves Inc. and A9.com, which is owned by online retailing giant Amazon.com Inc.," the Associated Press continued.*6
"There is no longer any such thing as a purely national economy. The rest of the world is just too big to ignore, either as a market or as a competitor. If business schools do nothing other than to train their students to think internationally, they would have accomplished an important task," said John Young, CEO, Hewlett-Packard.*7
Innovation is the key to success, managers are looking everywhere in the global organization for new ideas. Modern companies would view Information technology (IT) as a major competitive differentiator. Strategic businesses emphazise the ueses of information technology for management. International companies develop their global IT platforms by integrating worldwide hardware, software, and Internet-based network architecture. Commuunication technology, for example the teleconferencing and computer networks, is making it possible for people from subsidiaries around the world to work together on project.
Many business are becoming global companies and moving toward transnational e-business strategies in which they integrate the global business activities of their subsidiaries and headquarters. The international dimemsions of managing global e-business technologies include dealing with cultural, political, and geoeconomic challenges posed by various countries for global marketplace. The e-business technologies are changing the distribution, relatonships, resources, and responsibilities of managers. Information Technology is helping managers of e-business to eliminate layers of amangement, enabling more collaborative forms of management, providing them with significant information technology resources, and confront them with major e-business and e-commerce challenge.
Innovation is the key to success, managers are looking everywhere in the global organization for new ideas. Modern companies would view Information technology (IT) as a major competitive differentiator. Strategic businesses emphazise the ueses of information technology for management. International companies develop their global IT platforms by integrating worldwide hardware, software, and Internet-based network architecture. Commuunication technology, for example the teleconferencing and computer networks, is making it possible for people from subsidiaries around the world to work together on project.*8
In order to keep the online universe a productive, safe, communicative environment, it is interesting and worth to post the ten commandments for computer ethics. They were created by the Computer Ethics Institute: (1). Thou shalt not use a computer to harm other people. (2). Thou shalt not interfere with other people's computer work. (3). Thou shalt not snoop around in other people's files. (4). Thou shalt not use a computer to steal. (5). Thou shalt not use a computer to bear false witness. (6). Thou shalt not use or copy softwear for which you have not paid. (7). Thou shalt not use other people's computer resources without authorization. (8). Thou shalt not appropriate other people's intellectual output. (9). Thou shalt think about the social consequences of the program you write. (10). Thou shalt use a computer in ways that show consideration and respect.
A sucessful businessperson always know the old rule that says "It's easier to keep an existing customer than to find a new one." In online customer relationships, this rule is just as important. Your goal should not only to get new visitors, but to cultivate your customer base to yield repeat sales, services, and referrals from satisfied purchasers, clients, and patronagers. "Besides a good product or service, there are only three things you need for successful online customer relations: strong communication, common courtesy, and exemplary customer service. Unfortunately, these old-fashioned values are often missing in many companies' online promotional communication." *9
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References
*1. GSBPA of WBTI is the initial of Graduate School of Business and Public Administration of Washington Business and Technology Institute (WBTI).
*2. LVRJ. 'Yahoo Adding New Search Engine Tools,' "reviewjournal.com of LVRJ," (October 6, 2004), Las Vegas, Nevada: Communitylink of reviewjournal.com.
*3. Baker, Kim; and Baker, Sunny. (2001), "How to say it online: everything you need to know to master the new language of cyberspace," Paramus, New Jersey: Pretice Hall.
*4. Ibid.
*5. Ibid.
*6. LVRJ. Ibid.
*7. Ball, Donald A, and McCulloch, Jr., Wendell H. (2003) International Business --- The Challenge of Global Competition," Chicago: McGraw-Hill Irvin.
*8. O'Brien, James A. (2003) "Introduction to Information Systems," Boston, N. Y.: McGraw-Hill Irvin.
*9. Baker, Kim; and Baker, Sunny. Ibid.

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Programs initiated by the cooperation of the Graziadio School of Pepperdine University and the Graduate School of Business and Public Administration of Washington Business and Technology Institute will help bring prosperity of business and trade in Nevada
By Tiffany Chang
On June 29, 2004, U.S. Commerce Secretary Donald L. Evans wrapped up his eleven-day trip to China and Ireland with a visit to Mexico where he continued to stress the Bush Administration's commitment to grow American jobs through free and fair trade.
"In China, Evans stressed the importance of China��s compliance with WTO obligations and called on senior Chinese government officials to eliminate trade barriers hindering U.S.-China trade relations. He was joined by Secretary of Labor Elaine L. Chao to participate in several of these events," the Press Release on its website by the Department of Commerce pointed out on June 28, 2004.*1
"Secretary Evans cited the many positive strides that were made during his visit in advancing China��s economic engagement with the United States which included the announcement of a United States Patent and Trademark Office lawyer that will be stationed in the American embassy who speaks fluent Chinese and will focus full-time on advancing the U.S. intellectual property agenda in China. Evans also witnessed the signing of three U.S.-China business agreements in Beijing that will help grow American jobs."*2
"Throughout his visit to China, Evans called for China to significantly reduce government micromanagement of the economy and introduce a far higher level of transparency before it can achieve a full transition to a market-driven economy," the report continued.*3
Global competition is mounting. Because the huge increase in import penetration plus the massive amounts of overseas investment, firms of all sizes now face competitors from everywhere in this world. The trend of the increasing internationalization of business and enterprise is requiring managers and executives to have a global business perspective gained through experience, education, or both.
In the recent years, it is apparently that American managements want their top executives at company headquarters to have years of foreign experience, and they are sending young executives abroad to acquire that experience. "There is no longer any such thing as a purely national economy. The rest of the world is just too big to ignore, either as a market or as a competitor. If business schools do nothing other than to train their students to think internationally, they would have accomplished an important task," said John Young, CEO, Hewlett-Packard.*4
Innovation is the key to success, managers are looking everywhere in the global organization for new ideas. Modern companies would view Information technology (IT) as a major competitive differentiator. Strategic businesses emphazise the ueses of information technology for management. International companies develop their global IT platforms by integrating worldwide hardware, software, and Internet-based network architecture. Commuunication technology, for example the teleconferencing and computer networks, is making it possible for people from subsidiaries around the world to work together on project.
Many business are becoming global companies and moving toward transnational e-business strategies in which they integrate the global business activities of their subsidiaries and headquarters. The international dimemsions of managing global e-business technologies include dealing with cultural, political, and geoeconomic challenges posed by various countries for global marketplace. The e-business technologies are changing the distribution, relatonships, resources, and responsibilities of managers. Information Technology is helping managers of e-business to eliminate layers of amangement, enabling more collaborative forms of management, providing them with significant information technology resources, and confront them with major e-business and e-commerce challenge.*5
The Graduate School of Business and Public Administration (GSBPA) of Washington Business and Technology Institute (WBTI) is promoting the cooperation and development of international trade, investment, and business. To contribute the Asian countries with the spirit of innovation and entrpreneurship, we need to emphasize our programs with our global e-business technology managemnt. We are surrounded by lots of e-business entreprises in this 21th Century era of businees world. An e-busineess entreprise is a business that uses the Internet, intranets, extranets, and other computer networks to support electronic business process, decision making, and team and workgroup collaboration within the enterprise and among its customers, suppliers, and other business partners.
Dr. Tony Lei was glad to know that Dr. Terry Young, a professor of economics, had been appointed by Pepperdine University as interim Associate Dean of Academic Programs for its Graziadio School of Business and Management. "We are fortunate to leaverage Dr. Young's international expertise to enhance and strengthen our MBA curriculum for a glabal economy," said Dr. Linda Livingstone, Dean of the Graziadio School.*6 Dr. Young served as director of the school's professional MBA and BSM programs for seven years prior to overseeing its global programs. She has an extensive background in finance, with consulting expertise in global soucing and business start-ups.
"Globalization and innovations in technology are changing the way we teach today's business leaders," said Dr. Terry Young.*7 "Just as economists must be equipped to forecast and regulate impending changes, so, too, must educators."
Here in the Graduate School of Business and Public Administration (GSBPA) of WBTI, one of our purposes for the future development is to strenghten our business prgrams with the emphasis of e-business technology management. We will encourage the management of information technology in our international e-business entreprises by three functions. We expect our e-business entriprises will make their managing information technologies effective by : (1)the joint development and implementation of e-business and Information Technology ( IT ) strategies by business and IT executives, (2)managing the research and implementation of new information technologies and the development of e-business applications, and (3)managing IT processes, professionals, and subunits within company's IT organization and Information System (IS) function.*8
Computer and technology are as natural as the air for the people in today's workplace which is teeming wih individuals who have terrific idea and a great deal to contribute. Las Vegas is a famous international city. Las Vegas has good international environment. The international environment is the internatctions between the domestic environmental forces and the foreign environmental forces. It is also the interactions between the foreign environmental forces of two countires when an affiliate in one country does business with customes in another.
The recent delegation of trade and investment to China led by Lt. Governor of Nevada Lorraine Hunt has launched a milestone for our cooperation and development of internatonal business ---business that involvesthe crossing of natinal boarders. People are interested in having programs cooperated by Pepperdine University's Graziadio School of Business and Mangement and WBTI that will enhance the multual cooperation in investment, trade, and global business among China, Malaysia, Singapore, and Taiwan, and Nevada.
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References
*1. U. S. Department of Commerce. 'FOR IMMEDIATE RELEASE; Monday, June 28, 2004 ---BUSH, FOX ADMINISTRATIONS WORK TO ENCOURAGE COOPERATION AND TO PROMOTE ECONOMIC PROSPERITY,' "Press Release of the Department of Commerce, U. S. A.," (June 28, 2004), Washington, D. C.: Department of Commerce.
*2. Ibid,
*3. Ibid.
*4. Ball, Donald A, and McCulloch, Jr., Wendell H. (2003) International Business --- The Challenge of Global Competition," Chicago: McGraw-Hill Irvin.
*5. O'Brien, James A. (2003) "Introduction to Information Systems," Boston, N. Y.: McGraw-Hill Irvin.
*6. The Graziadio School, (2003) "Media Relations," Malibu, California: Pepperdine University.
*7. Ibid.
*8. O'Brien, James A.. (2003) "Introduction to Information Systems," Boston, N. Y.: McGraw-Hill Irwin.

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