"After a investigation research on personal traits, scholars found that personal traits really play a very important role to help business executives and leaders be successful. They believe that the persons on the leading level need a high wisdom and talent than the normal people and that these persons have a broader interest and aptitute. They are good in self-expression and public communication. Possibly, the most vivid fact to be felt by everyone is that, these persons all have a strong inner desire to pursue business accomplishment and to ask their good performance being recognized," said Dr. Tony Lei, President of Washington Business and Technology Institute.
"Among various business organizations, there was a research on the success work performance of the general American college graduates. It revealed that the following personal traits are important to their success for them in business: (1) Ability to get along with people. (2) Ability to get things done. (3) Intelligence. (4) Desire for advancement. (5) Human relations skills. (6) Leading and administrative abilities. (7) Communication skills. (8) Ability to take important task. (9) Judgment. (10)Responsibility. (11)Decisions. (12) Adaptability.
(13) Dependability. (14) Loyalty. (15) Vision. (16) Imagination."
As a manager or business owner, there are certain techniques that you can use to improve your effectiveness to make you owning powerful telephone skills: "(1) Answer your phone promptly. (2) Identify yourself and your company immediately. (3) Be friendly. (4) Have all your necessary resources available. (5) Indicate your regret or appreciation when applicable. (6) Use the caller's name if it's offered. (7) Express your willingness to help. (8) Don't interrupt your customer. (9) Get as much information as you can. (10) Be understandable in your communication. (11) Be accurate and completewhen giving information. (12) Be easy to deal with. " *1
We would like also to list 12 effective and 13 ineffective telephone techniques in the following: A. Effective telephone skills: "(1) Smile. (2) Speak clearly and concisely. (3) Be enthusiastic. (4) Lower your voice pitch. (5) Talk in positive. (6) Be prepared for objections. (7) Talk directly into the mouthpiece. (8) Consider your customer's personality. (9) Speak in terms of benefits. (10) Discuss rather than tell. (11) Always thank the listener for his time. (12) follow up if necessary."*2
B. 13 ineffective telephone skills are: (1) Frowning. (2) Muttering. (3) Sounding tired. (4) Speaking in monotone. (5) Being negative. (6) Being overconfident. (7) Holding the telephone under your chin. (8) Rambling. (9) Making accusatory remarks. (10) Arguing. (11) Hanging up abruptly. (12) Forgetting to thank the listener. (13) Try to talk and do something else at the same time." *3
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*1. Career Press, Powerful Telephone skills, (Hawthorne, NJ: National Press Publication, 1993), 14-17. *2. Ibid. p. 59. *3. Ibid. p. 60.

Washington Business and Technology Institute (WBTI) was founded in January 8, 1996. During the past four years, it has experinced a stable growth in academic research and especially in community service. Before our academic advancement fund is established for the development of the Institute, we are now defining our vision for 2000 as in the following:
(1) Continue to encourage and promote academic research and community service.
(2) Continue to offer honorary academic status (Fellows) to individuals who are achieved in education, business, and community service.
We have no very expensive mansion, but we have distinguished scholars, successful entrepreneurs, and outstanding community leaders. We have no classrooms or students, but we have outstanding work performance in encouraging good academic research and better community service. Let us clarify, we are not a college for students, but we are an academic organization to encourage and promote research projects and social services. At the present stage, our vision for 2000 is continue to put more wisdom and effort in encouraging those people who are outstanding in academic research and community service.
Recently, we appointed Dr. Susan Whiston as a Fellow of Culture Institution, Judge Mark Denton as a Fellow of Finacial Management Institution, and Betsy Kolkoski as an Associate Fellow of Culture Institution. On December 7, 1999, Betsy wrote Dr. Lei from her office, Department of Human Resources of the Division for Aging Services, "Thank you very much for joining the fight against elder abuse and for the honor bestowed upon me in the appointment to the Culture Institution. I am especially pleased to be afforded the opportunity to further my work in elder abuse through the Aging Services Study Committee. The opportunity to work with the Institute and endeavor to add to its success is very much appreciated. I look forward to working closely with you in this important undertaking. Your support and encouragement is greatly appreciated."
Dr. William Thompson's achievement on publication has been publicized systimatically and successfully by WBTI, because he has been its Fellow of Asian Marketing Institution and Chairman of Gaming Study Committee since October, 1996.
Happiness is a feeling and attitude, it can be receieved throuh an individual's exercise by learning. President Dr. Lei of WBTI is pleased to introduce nine factors to achieve HAPPINESS inducted by a research from a modern psychological medicine:
H -- Happy Genes. Having genes of happiness.
A--Altruism. To benefit other people, not selfish.
P -- Purpose in Life. To have a central purpose in life.
P -- Positive Attitude. Aggresive and positive attitude.
I -- Intimate Relationship. Intimate social relations.
N -- Never Retire. Always full with activeness and interest.
E -- Exercise. Take good Exercise accordingly.
S -- Spiritual Life. To have a spiritual life.
S -- Smile. Always smile.