Washington Business and Technology Institute - Pepperdine Univeristy - Graziadio School of Business and Management

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Pepperdine Univeristy - Graziadio School of Business and Management

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110112-2057

(on the left top) LVRJ/wbti: 3. The pine were chopped and the three families regained their freedom! --from Princeton University Tenure Professor Dr. Sun-Yuan Kung
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For a search of "LVRJ/wbti: Pepperdine Univeristy - Graziadio School of Business and Management"!
For a search of "Dean Dr. Linda A. Livingstone"!
LVRJ/wbti: Graziadio Family Heartfelt Concern for Storm Sandy Victims!
Thursday, November 1, 2012 10:26 PM
From: This sender is DomainKeys verified"Dean Linda Livingstone, Ph.D." Add sender to ContactsTo: tojulei@yahoo.com
Dear Graziadio Family Member,
My heart goes out to the millions who are still without power in the Northeast and the many communities from New England to North Carolina struggling to dig out from the debris and damage following landfall this week of Storm Sandy. We know from the news that this storm is one of the region’s most devastating ever. As I watch and read the accounts, I cannot help to remember Katrina and its horrifying impact. There is no part of the country that is not affected when nature acts so destructively. We all know someone directly touched by Sandy’s fury, even here in Los Angeles, be it family members, friends, colleagues or classmates.
When such disasters strike it is comforting to know that there are so many willing to help those who have been affected. I encourage you to use your alumni and professional network. Do not hesitate to reach out to classmates, professors and the University if we can be of assistance.
You have numerous connections through the Graziadio School that may be in the area or that know someone who is. Your network can be a resource for information and for ensuring those in harm’s way are safe and secure. I am also encouraging all in our community to give in this time of need to one of the many worthy organizations that are meeting the needs of the storm victims. The people displaced by this storm will need food, clothing, medical supplies and any number of things in the coming weeks.
If the University can be of assistance and you wonder where to start, contact the Graziadio School Office of Alumni Relations at GSBMalumni@pepperdine.edu, or 310-568-5532.
Please join me in keeping in your prayers and hearts the millions in the Northeast enduring this storm’s aftermath. With Thanksgiving, Christmas and the Holiday season approaching, they will particularly need our common humanity during this season.
Bless You,
Linda A. Livingstone, Ph.D.
Dean, Graziadio School of Business and Management
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LVRJ/wbti: District Judge Mark Denton pointed out -- "It's a good dinner party with Dean Dr. Linda Livingstone of Pepperdine University's Graziadio School of Business and Management in Las Vegas!"
by GSBPA of WBTI*1
Jesus said, "Everyone who bears these words of mine and puts them into practice is like a wise man who built his house on the rock. The rain came down, the streams rose, and the winds blew and beat against that house; yet it did not fall, because it had its foundation on the rock." --- Matthew 7:24-25 of the "Bible"
Why our District Judge Mark Denton has enjoyed his humble character in this world with his authority and power? It's only because of his great accomplishments of professionalism, integrity, and dignity!
Dr. Tony Lei received a letter from District Judge Mark Denton soon after the first edition of this feature article was published. The letter written by him was sent to Dr. Lei by mail from his Department XIII of the Eight Judicial District Court on May 18, 2004.
"Dear Dr. Lei, Thank you so much for including me in last Friday's dinner recognition for Dean Livingstone. It was great to see you and to meet the Dean and the other Pepperdine alumni. (It's also good to meet Ms. Helen Hsueh and Mr. Robert Song.) Please give my say to your lovely wife. Sincerely," wrote District Judge Mark Denton. Mark Denton is also one of the two Vice Presidents of Washington Business and Technology Institute (WBTI).
In winning friendship, Dr. Tony Lei used to remind us the following good words from the "Bible":
"A word aptly spoken is like apple of gold in settings of silver." --- Proverbs 25 : 11 of the "Bible"
"Be devoted to one another in brotherly love. Honor one another above yourselves." Romans 12 : 10 of the "Bible"
"Perfume and incense bring joy to the heart, and the pleasantness of one's friend spring from his earnest counsel." --- Proverbs 27 : 9 of the "Bible"
Welcome! Welcome our Dean Dr. Linda Livingstone of Pepperdine University's Graziadio School of Business and Management to Las Vegas!
Dear friends, let's share the following golden words of wisdom with our faculty members please:
"A (woman or a) man finds joy in giving an apt reply --- and how good is a timely word!" --- Proverbs 15 : 23 of the "Bible"
"The reward for work done is the opportunity to do more." --- Jonas Salk, MD
"Freedom is the oxygen of the soul." --- Moshe Dayan
"With sincere love, it's like living in Heaven. On the other hand, with cruel hate, it's like living in Hell. Fighting and malice for selfish gain belong to Hell. Cooperation and encouragement to promote quality of life are attitudes of Heaven." --- Dr. Tony T. Lei
"Do to others as you would have them do to you." --- Luke 6 : 31 of the "Bible"
"The great Winston Churchill said, 'We all make a living by what we get, but we make a life by what we give.' Tony, I know that you like to exemplify this inspiration same as it's my driving force by which I start out each day." --- Judge Natalie L. Tyrrell of Nevada
Dr. Linda Livingstone, Dean of Pepperdine University's Graziadio School of Business and Management, invited several selected and achieved alumni to dinner with her at the Pietro's Gourmet Restaurant of Tropicana Hotel and Casino in Las Vegas, Nevada on May 14, 2004.
"Dear Dr. Tony Lei: This message will confirm your attendance for dinner with Dr. Linda Livingstone, Dean of Pepperdine University's Graziadio School of Business and Management. If you have arranged with me to bring a guest, your guest (Judge Mark Denton, District Judge of Nevada) is confirmed as well. Thank you and enjoy the dinner. Sincerely," wrote Pamela Bellew, Director, Advancement and Alumni Relations.
The presented individuals as guests were Dr. Tony Lei, Mr. Hector Mon, Dr. Wanda M. Costen, Mr. David Donovan, Mr. Douglas W. Hensley, Mr. Michael Jabara, and Judge Mark Denton.
Dr. Tony Tung-tien Lei received MBA with straight A from Pepperdine University in 1969. He received his Doctor of Education degree in Institutional Management from Pepperdine University in 1990. He was an Assoiciate Professor of Information Management of the Graduate School of Business Administration of National Chunghsin University and a Fellow of Management for Dean Dr. Donald R. Sime of the School of Business and Management of Pepperdine University.
Ms. Helen Hsueh and Mr. Robert Song were invited by Dr. Tony Lei as our representative and photographer for the Chinese multimedia. Helen Hsueh is the President of Las Vegas Chinese Daily News, while Robert Song is the President of Pan-America Legal Services Company. "It's good to have more people joining us as friends of our Pepperdine family," said Dean Livingstone at the Dinner Party.
"It was a pleasure having you join us at our dinner. Thanks to for sending the pictures. They are great," wrote Dr. Livingstone to Robert Song, who sent out the pictures to all participants soon after the Dinner.
Pepperdine University is a very famous university. Its main campus at Malibu, California is the leading beauty of noted universities in the world.
"Pepperdine University has earned a reputation for its responsiveness to career-oriented professionals," said Dr. David Davenport, former President of the University.2* The Graziadio School of Business and Management has enjoined one of the highest reputation for Pepperdine University.*3 To educate executives and managers with innovative knowledge and modern technology is a core competency of the Graziadio School . "Indeed, this year has marked a number of significant benchmarks for the Graziadio School. This fall we welcomed the largest class of full-time M.B.A. students in our school's history," said Dr. Linda Livingstone. "In a time when many business schools have been challeged by decreasing student enrollment, this drasmatic increase --- up more than 305 from last year --- was both a testment to the quality of our curriculum as well as the hard work of our committed staff and faculty. This year's class boasts an average GMAT score of 636 and includes students from more than a dozen countries." *4
A distiguished group of professors is offering speeches and seminars to business owners and executives. Please join Dean Linda A. Livingstone for a special series on executive leadership hosted by the Graziadio School of Business and Management. You may learn what some of today's leading business authors have to say about effectively communicating vision and strategy, building and maintaining a company's reputation, leading an organization to greater success, and much more.
"One of the Graziadio School's core is its ability to successfully address the unique challenges of executive learning. This forum is an important part of an effort to extend Pepperdine's reputation and recognition in this arena. It provides an opportunity for world-class thought leaders in knowledge creation, knowledge dissemination, and knowledge utilization to come together in an informal setting to discuss the key challenges of executive learning and leadership development ," said Dr. Robert Fulner.*5
"Rapidly accelerating change is the critical challenge in virtually every industry today. The complexities of our world demand managers and workers with dramatically increased capavilities. The Graziadio School has been developing value-center leaders for more than a quater century. During that time, it has become the premier provider of quality business talent in California and the western United States." said Dr. Linda Livingstone*6
Pepperdine Pepperdine University MBA ranks first in 15 schools of California.*7
Recently, the Los Angeles Business Journal ranked and reported that Pepperdine University's Graziadio School of Business and Management was named "the pacesetter" in MBA education in Los Angeles County. The School retained top ranking ahead of USC's Marshall School of Business and The Anderson School at UCLA which placed second and third respectively.
As the market share leader in California, graduates of MBA annually from Graziadio School are more than any other school in the state. It is the sixth largest AACSB-accredited school in the United States. The success of this school should be credited to its fruitful efforts to delivering practical, results-oriented education that addresses the needs of working professionals and executives.
Dr. Livingstone received her B.S., M.B.A., and Ph.D. from Oklahoma State University. She assured her responsibilities as the Dean of the School on June 1, 2002.
Dr. Livingstone brought an international perspective to Pepperdine University. She helped develop and teach courses in an MBA program in Jinan, China. She expressed a keen interest in building additional bridges between Pepperdine MBA curriculum and the corporate world based on her prior experience in developing semester-long consulting projects with major companies for MBA students.
"Our Graziadio School is an outstanding business school with a national reputation. It is one of only a few schools across the country that has the potential to build a national and international reputation across all of its programs customized for executives, full-time, and fully employed students. And it is probably the only school with a faith-based mission committed to developing values-centered leaders that can accomplish this goal," said Dr. Livingstone.
At the time of Dr. Linvingstone's appointment, Dr. Tony Lei wished her endeavor to lead the Graziadio School into this millennium with academic excellence, practicality expertise, and spiritual values. A special program of MBA/PKE designed for presidents and key executives internationally is in ugent need for the cooperation of the Graziadio School and WBTI. "The spirit of both innovation and pioneers has motivated America to be a leading and prosperous country in the world. As an integrative academic program of the professional education directed to substantial gains in executive competence, modern technology, innovative knowledge, and spirit of entrepreneurship; an unique feature of one week workshop in Las Vegas for the cooperated MBA/PKE Program should be designed for the Chinese speaking business executives and owners of the international world mainly from China, Malaysia, Singapore, and Taiwan," said Dr. Tony Lei, President of Washington Business and Technology Institute.*8
Coordinated with the faculty members recently, Dr. Tony Lei has designed educational programs of the CPM and MBA/PKE with Dr. Keong Leong; the CMPA and MPA/SME with Dr. Lee Bernick; and the CEH with Dr. William Thompson for the GSBPA of WBTI.
"It's a great market in China for our MBA programs with WBTI's Graduate School of Business and Public Administration," talked Dean Livingstone with Dr. Tony Lei, who sat next to her during the Dinner Party at the Tropicana on May 14, 2004 in Las Vegas. "I'd like Dr. Terry Young go together with your Graduate School for the launching of our MBA programs. Dr. Young is in charge of the international management programs for our Graziadio School of Business and Management," she continued.*9
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References
*1. GSBPA of WBTI is the initial of the Graduate School of Business and Public Administration of Washington Business and Technology Institute (WBTI).
*2. Pepperdine University. 'Message from President David Davenport,' "1988-89 CATOLOG -- Graduate School of Education and Psychology, Pepperdine University," (1988), Malibu, California: Pepperdine
University.
*3. Benton, Andrew. 'Message from President Andrew Benton,' "Graziadio School Information and Facts," (2003), Malibu, California: The Graziadio Graduate of Business and Management, Pepperdine University.
*4. Valdovinos, Michele. 'Executive Learning Forum Bring Nation's Top Leaders to Pepperdine,' "Graziadio Business" Vol. 4, No. 1, Pepperdine University,( Summer 2001), p. 4..
*5. Livingstone, Linda. 'Dean's Message,' "Grazidio Business Connection," Vol.1, No.1, (2003), Malibu, California: The Graziadio School of Business and Management, Pepperdine University,
*6. The Graziadio School of Pepperdine University. 'Graziadio Alumni Events,' "An e-mail to Dr. Tony Tung-tien Lei, President of Washington Business and Technology Institute," (April 1, 2004), Malibu, California: Pepperdine University.
*7. Denton, Mark; Walsh, Jessie; and Chang, Tiffany. 'Pepperdine University MBA ranks first in 15 schools of California,' "WBTI Website by reviewjournal.com," (October 31, 2003), Las Vegas, Nevada: WBTI.
*8. Ibid.
*9. GSBPA of WBTI. 'District Judge Mark Denton points out: "District Judge Mark Denton points out also --- A good dinner party with Dean Dr. Linda Livingstone of Pepperdine University's Graziadio School of Business and Management in Las Vegas!' "PPAA18 of WBTI," (May 19, 2004), Las Vegas, Nevada: WBTI.

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011008-1007 "Pepperdine Univeristy - Graziadio School of Business and Management" of WBTI website, Thursday, 2:07 p.m., January 10, 2008 #First Edition [A second priting of the first edition of 'Pepperdine University Alumni Association' on January 10, 2008.]

Washington Business and Technology Institute (WBTI)http://communitylink.reviewjournal.com/lvrj/wbti Advisory Board: Governor Jim Gibbons, Chairman; U. S. Senators Harry Reid and John Ensign, Vice Chairmen; U. S. Representatives Shelley Berkley and Las Vegas Mayor Oscar Goodman, Executive Directors. U. S. Secretary of Labor Elaine Chao, Chairperson; Dr. Tony T. Lei, President. District Judges Mark Denton and Valorie Vega, Vice Presidents. Dr. William N. Thompson, Director of Public Administration Institution; Dr. E. Lee Bernick and Dr. G. Keong Leong, Deans of Graduate School of Business and Public Administration; Dr.Sue Fawn Chung, Director of Culture Institution; Dr. John Z. Wang, Acting Director of Asian Marketing Institution. U. S. District Court Judge Brain Sandoval, Chief Justice of the Supreme Court William Maupin, District Judge Stewart Bell, Honorary Chairmen, Clark County District Attorney and Police Civil Commission (CCDAPCC). District Attorney David Roger and former Clark County Sheriff Bill Young, Chairmen of CCDAPCC. Nevada Lt. Governor Brian K. Krolicki, Chairman of the Advisory Board of International Cities Business Council (ICBC); Commissioner of NCOT and former Lt. Governor of Nevada, Lorraine T. Hunt-Bono, Honorary Chairperson; Dr. Stuart H. Mann, Executive Director; Miss Charlyne Chen, Chairperson of ICBC.
*It's our pleasure to pay a tribute to the above officials who dedicate to the civic and community service aspects of our organization in an honorary or adjunct capacity. WBTI's e-mail address: tojulei@yahoo.com

Dean Dr. Linda Livingstone of the Graziadio Graduate School of Business and Management is hosting a reception for all Pepperdine alumni on January 19, 2008 in Las Vegas
GSBM of Pepperdine wbti: "The ultimate responsibility of a leader is to facilitate other people's development as well as (her or) his own," quoted Fred Pryor!*1
By Michael J. Neils
**--**
<<< At 10:07 a.m. on 011008 for a search of "Michael J. Neils wbti" by the world's leading search engines on Internet (m. ms.):
Washington Business and Technology Institute - Business ...
By Michael J. Neils **--** Dear GSEP ... Michael J. Neils Senior Advancement Officer Graduate School of Education and Psychology Pepperdine University *1. PAI of WBTI.
communitylink.reviewjournal.com/servlet/lvrj_ProcServ/dbpage=page&GID=01101010550976144152... ?Cached page?Translate this page >>>
Dear GSEP Alumni in Clark County,
Happy New Year!
Dean Linda Livingstone of the Graziadio Graduate School of Business and Management is hosting a reception for all Pepperdine alumni on January 19, 4:30 ¨C 6:30 p.m. in Las Vegas.*2
Stephanie Buckely, Director of the Center for Estate Planning, will also be present.
The event will provide a good opportunity to meet other local Pepperdine alumni and to get an update on the whole university. You will find information at the link listed below.
http://www.pepperdine.edu/alumni/chapters/lasvegas/
I look forward to meeting you myself during the coming months.*3
Michael Neils
(Editor's notes)
<<< Washington Business and Technology Institute - Elaine Chao, U.S ...
Region 9 Representative of U. S. Department of Labor Marina Tse (ÃÀ‡ø„Ú¹¤²¿ÃÀÎ÷¿‚éLˆÂü¾ý) encourages and inspires more Chinese £¨ÈAÒá£© to ...
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Washington Business and Technology Institute - George Bush, President ...
Region 9 Representative of U. S. Department of Labor Marina Tse encourages and inspires more Chinese to participate public service' "A search of 'U.
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Show more results from communitylink.reviewjournal.com >>>
{{{ Washington Business and Technology Institute - Business ...
Dean Dr. Linda A. Livingstone and her 'Graziadio This Term' by Pepperdine University's Graziadio School Office of Public Relations to WBTI Business wbti:
communitylink.reviewjournal.com/servlet/lvrj_ProcServ/dbpage=page&GID=01101010550976144152... ?Cached page }}} The above information is just received at 3:37 p.m. on January 4, 2008 from a search of 'Dean Dr. Linda Livingstone' by the world's leading search engines on Internet (MSN).
[[[ Las Vegas Waves
Upcoming Events:
An Engaging Evening with Dean Linda A. Livingstone
Saturday, January 19, 2008
4:30 - 6:30 PM
Please join Pepperdine University Graziadio School of Business and Management Dean Linda A. Livingstone for an evening reception at the Desert Pines Golf Club.
Enjoy hors d'oevres at "The Pinehurst" of Las Vegas and have the exclusive pleasure to hear from Dean Livingstone address the current state of the University!
All alumni, parents and friends are invited to take part in the first of many exciting events in Las Vegas!
Cost: Free
Location:
Desert Pines Golf Club
3415 E. Bonanza Road
Las Vegas, NV 89101
Map & Directions
Add this event to your personal Outlook calendar. ]]] *4
***** <<< Washington Business and Technology Institute - Business ...
Graziadio School wbti: GSBM of Pepperdine University's international visibility and popularity with the key words of Dean Dr. Linda Livingstone is ...
communitylink.reviewjournal.com/servlet/lvrj_ProcServ/DBPAGE=page&MODE=display&GID=01101010550976... - 198k - Cached - Similar pages
Washington Business and Technology Institute - Business ...
Dean Dr. Linda A. Livingstone and her 'Graziadio This Term' by Pepperdine University's Graziadio School Office of Public Relations to WBTI ...
communitylink.reviewjournal.com/servlet/lvrj_ProcServ/DBPAGE=page&MODE=display&GID=01101010550976... - 138k - Cached - Similar pages >>> *5
[[[ The Los Angeles Times published results from a Graziadio School poll surveying consumers' attitudes about the Hollywood writer's strike. The poll found that the majority of Americans believe writers deserve the largest share of the royalty payments when TV shows and films are sold. The New York Times, Reuters, Washington Post, Variety, and Bloomberg were among more than 40 media outlets that reported on the study. Dr. David Smith, ... ]]] *6
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About the Author
Michael J. Neils
Senior Advancement Officer
Graduate School of Education and Psychology
Pepperdine University
*1. PAI of WBTI. 'Representative (Region 9) of U. S. Department of Labor Marina Tse (ÃÀ‡ø„Ú¹¤²¿ÃÀÎ÷¿‚éLˆÂü¾ý) encourages and inspires more Chinese £¨ÈAÒá£© to participate public service ---Marina Tse (ˆÂü¾ý) wbti: ÎÒ‚ƒÈAÒáÂ•ÒôÓú´óÓúºÃ£¬¬FÔÚÄÕþÈË”µß€²»‰ò¶à!' "A search of 'Representative (Region 9) of U. S. Department of Labor Marina Tse encourages and inspires' by the world's leading search engines on Internet," (January 4, 2007), U. S. A.: MSN.com.
*2. Neils, Michael J. 'Pepperdine Alumni Event on January 19 in Las Vegas,' "An e-mail from Senior Advancement Officer Michael J. Neils to Dr. Tony Tung-tien Lei [Fri, 4 Jan 2008 10:05:52 -0800]," (January 4, 2007), Los Angeles, California: GSEP, Pepperdine University.
*3. Ibid.
*4. Ibid.
*5. Mark Denton, Valerie Weber, and Jennifer Kung. 'Dean Dr. Linda A. Livingstone and her 'Graziadio This Term' by Pepperdine University's Graziadio School Office of Public Relations to WBTI ---Business wbti: To serve and help others with a gracious heart will bring us a lifetime happiness!' "A search of 'Dean Dr. Linda A. Livingstone and her Graziadio wbti' by the world's leading search engines on Internet at 10:27 a.m.(TX)," (January 5, 2008), Mountain View, California: Google.com.
*6. Ibid.

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081007-6027

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063007-1017

GSBM of Pepperdine University:
The Basics of Finance: Learn to Read and Understand Financial Statements
July 25 and Sept 12, 2007
Westwood and Santa Monica
The data contained within the income statement, balance sheet and cash flow statement can provide business owners, managers and executives with key information for sound economic decision making. Therefore it is vital that business managers understand how to read and interpret these important financial reports.*1
Presented by Lori Williams, LW and Associates, A Strategy Consulting Firm
Registration and fees:
Cost: $149 (call for group discounts). To regsiter, call (310) 473-9064, ext. 2 or visit www.lwandassoc.com/classes.htm *2
___________________________________________
Chapter Leadership Conference 2007
"Growing Our Pepperdine Family"
Pepperdine recently held a Chapter Leadership Conference on Friday, June 1 and Saturday, June 2, 2007 with the Alumni Leadership Council (ALC). The Conference allowed alumni chapters to come together and share ideas and strategies to best serve the alumni in their areas.*3
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References
*1. GSBM of Pepperdine University. 'The Basics of Finance: Learn to Read and Understand Financial Statements,' "A search of 'Pepperdine University - Graziadio School of Business and Management' on the Yahoo.com," (June 30, 2007), Sunnyvale, California: Yahoo.
*2. Ibid.
*3. Pepperdine University. 'Chapter Leadership Conference 2007,' "A search of 'Pepperdine University Alumni Association' on the Google.com," (June 30, 2007), Mountain View, California: Google.

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051707-2037

The latest issue of the Graziadio Business Report is now online at http://gbr.pepperdine.edu *1
Strategic Leadership
Part 1: Applying lessons learned from research about strategic leadership development.
Robert M. Fulmer, PhD, and Jared L. Bleak, EdD
Leadership has never been an easy proposition. Throughout history observers have wondered if there were enough capable leaders to manage the challenges facing all types of organizations. Today, business and governmental organizations face something of a "perfect storm" of problems that have profound implications for current and future leaders.
http://gbr.pepperdine.edu/072/leadership.html
Benefits of International Portfolio Diversification
Findings indicate that co-movements among the U.S., Germany, and Japan markets are significant.
Burhan F. Yavas, PhD
This article addresses the issue of risk reduction through international diversification and provides support for the hypothesis that international market correlations increase after unexpected exogenous shocks.
http://gbr.pepperdine.edu/072/diversification.html
Emotional Dynamism: Playing the Music of Leadership
A new framework for leveraging the power of emotions.
Terri Egan, PhD, and Ann E. Feyerherm, PhD
Once thought of as something to be managed, controlled, or avoided in pursuit of rational management, we now understand that emotions play a vital role in many facets of leadership. This article introduces the idea of Emotional Dynamism as a new framework for understanding how leaders can leverage the power of emotions.
http://gbr.pepperdine.edu/072/dynamism.html
The Family-Owned Business
There are three major pitfalls to avoid when managing a family-run business.
Michael J. Conway, JD, and Stephen J. Baumgartner, MSc(Econ)
While there is entertainment value to the drama and intrigue which surround the Earnhardt, Wrigley, Murdoch, and Walton family-owned businesses, their highly publicized trials and tribulations can also provide real life lessons for family-owned businesses that operate well out of the limelight.
http://gbr.pepperdine.edu/072/family.html
Managing Organizational Knowledge
Insights offered from the Southern California aerospace industry for managing knowledge assets.
Mark Chun, PhD, Mike Williams, PhD, and Nelson Granados, PhD
As of January 2007, approximately 50 percent of the workforce at NASA-JPL was eligible for retirement, which may lead to a significant loss of knowledge. Most other organizations in the aerospace industry face a similar challenge. In light of this trend, aerospace firms are using information systems to capture, retain, and reuse knowledgea practice referred to as Knowledge Management (KM).
http://gbr.pepperdine.edu/072/knowledge.html
The Trader Joe's Experience
The impact of corporate culture on business strategy.
Mark Mallinger, PhD, and Gerry Rossy, PhD
The success of Trader Joe's markets is the result of a unique business model that has built a national chain of neighborhood grocery stores. This article explores the relationship between organizational culture and business strategy that has propelled TJ to extraordinary success.
http://gbr.pepperdine.edu/072/tj.html
Aligning Business with a Value Statement
Conversation with Dacor Executives
With over 600 employees, Dacor has established itself as one of the few successful high-end kitchen appliance manufacturers in the United States with annual sales of over $200 million.
http://gbr.pepperdine.edu/072/dacor.html
Editor's Note
Electronic Spreadsheets: The Good, the Bad & the Ugly
Rick Hesse, DSc, Chair and Professor of Decision Sciences
Spreadsheet analysis is a very visual technique to help improve business operations and profitability. In this Editor's Note we invited Professor Rick Hesse to discuss how far we've come in the 25 years since spreadsheets were introduced.
http://gbr.pepperdine.edu/072/editorsnote.html
The Book Corner
Recommendations from Graziadio faculty for: Alignment: Using the Balanced Scorecard to Create Corporate Synergies; Crash Course in Accounting and Financial Statement Analysis; Know-How: The 8 Skills that Separate People Who Perform from Those Who Don't; and Two Weeks to a Breakthrough. http://gbr.pepperdine.edu/072/books.html *2
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References
*1. PU Graziadio School of Business and Management. 'Graziadio Business Report,' "An e-mail from Pepperdine Univeristy - Graziadio School of Business and Management to Dr. Tony Tung-tien Lei," (May 16, 2007), Malibu, California: GSBM of Pepperdine University.
*2. Ibid.

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032207-3157

PEPPERDINE UNIVERSITY | GRAZIADIO SCHOOL OF BUSINESS AND MANAGEMENT | ISSUE NO. 1 |
MARCH 2007
in the news RESUME REMINDER
If you are currently job seeking, remember to keep an updated version of your resume on GTO. View excellent resume examples in the Career Library by clicking on the “career library” link from the GTO home page. Access GTO 24/7 at www.bschool.pepperdine.edu/gto
ASK-LA NETWORKING RECEPTION
More than 260 people turned out for the largest Graziadio School networking event of the year at the City Club, on the 54th floor of the Wells Fargo building in downtown Los Angeles! Read about it and view the photo gallery HERE.
NEW! Why Pepperdine? Refer a Friend Program.
events
Mergers and Acquisitions Session
March 24, 2007, 8:30 a.m. - Silicon Valley Graduate Campus, Techmart
John Scully, Ph.D. and an impressive panel of distinguished speakers discuss current issues that every executive should know about mergers and acquisitions. Open to all Pepperdine alumni, friends, and guests.
Doing Business with China Seminar
March 27, 2007, 7:30 AM – Downtown Los Angeles
Free admission for Pepperdine students and alumni.
Sold! Trials and Tribulations of Buying and Selling A Business
March 29, 2007, 5:30 p.m. - Westlake Village Inn, Westlake Village, CA
Networking event and seminar presented by Gold Coast Business Forum.
Sponsored by the Graziadio School.
MSOD Alumni East Coast Conference: The House Model Workshop and Certificate Program
April 28-29, 2007 - New York, NY
Reconnect with fellow alumni and learn how the House Model, an organization typology model designed to help understand group behavior, can benefit your organization.
Success Story - In My Words
By Jessmy D’Souza, MBA 2007
QUICK LINKS
Graziadio Career Services
For Students and Alumni
who's hiring
Job descriptions are posted on
Graziadio Talent Online (GTO)
20th Century Fox Film Corporation
Fox Finance MBA Rotation Program
Finance Intern
Accruent Corporation
Director of Professional Services
Project Manager
Senior Consultant
Technical Project Manager
AccuScore
MLB Analyst Intern
Activision, Inc.
Associate Manager, Business Development
AFEX - Associated Foreign Exchange, Inc.
Sales Account Manager
Allergan, Inc.
Consumer Product Marketing Manager (PM)
Assure Network LLC
Accounting Manager - Hedge Fund Group - San Diego
Senior Financial Analyst - Woodland Hills
Bimbo Bakeries
Marketing MBA Intern
Business.com
Online Advertising Coordinator
Churchill Mortgage Corporation
Commercial Real Estate Loan Analyst
Cisco Systems
Finance Analyst/Project Manager
Countrywide Financial
MBA/JD Intern - Office of Legal/Public Policy
Production Support Analyst, Consumer Markets Division
Senior Consultant, Business Transformation Group
Summer Intern - Enterprise Data Security and Privacy
Assistant Vice President, HR Strategic Planning
Data Analyst, Senior
Sr. Business Analyst, Workforce Analytics
DLC, Inc.
Division Controller
Group Finance Manager
Dow Mazur Group
Marketing Manager
Draper Consulting Group
Program Director
Edwards Lifesciences
Communications Manager
Experian
Product Manager
First American Home Buyers Protection
Financial Analyst / Business Analyst
Fox Interactive Media (FIM)
Product Manager, Advertising Systems, Fox Interactive Media
Senior Product Manager, Fox Interactive Media
G2
Sr. Media Planner
Hilton Hotels Corporation
Assistant Manager
HireRight, Inc.
Account Manager
Accounts Receivable Manager
Financial Analyst
Financial Reporting and Compliance Manager
Implementation Consultant – Technical
Marketing Manager
Marketing Specialist
Product Manager
Senior Product Manager
Strategic Project Coordinator
Intuit
Marketing Intern with MyCorporation, an Intuit Company
IRIS International
SEC Reporting & Consolidations Manager
JT Consulting Group
Finance Cost Engineer
Financial Analyst, Sr.
Korn/Ferry International
Director of Strategic Integration
L&J Associates
Vice President and General Manager
LALA US Division
Area Sales Manager – Southeast
Assistant Brand Manager
Key Account Manager
Move.com
Viral Marketing Intern
NATE National Association of Television Program Executives
Internship (Marketing and Events department)
Pepperdine University - The Graziadio School
Manager of Fiscal Services
Precision Wealth
Financial Advisor and Management Development Program
Princess Cruises
Advertising Director
Business Analyst
Manager, Finance
Operations Research Analyst
Revenue Management Analyst
Senior Financial Analyst
Senior Workforce Analyst
Sr. Financial Systems Analyst
Sr. Fleet Operations Analyst
PWC & Associates
Financial Analyst
Rainmaker Consultants
Director, Emerging Payments Development
Rpost
Marketing Manager
Sony Pictures Entertainment
Senior Research Analyst
St. John's Regional Medical Center
Business Development Manager
Survivair
Product Manager
The Platt Network
IT Strategist
Senior Architect
THQ Inc.
Sales Coordinator aka Associate Channel Marketing Manager
Senior Financial Analyst
Toyota Financial Services
National Technology Manager -Application Enterprise Systems
Sr. Business Intelligence Developer
uShip
Director/VP of Marketing
in the know
Fast Track Strategies for New Recruits
Hugh Karseras
Some of you may think your work is done once you’ve secured your first job out of business school. Think again. You’ve only stepped on to the first rung of what could be a long corporate ladder.
On the first day of my first job for a major investment bank, a senior director warned me and my fellow recruits that many of us would no longer be with the company in two years. Some of us would leave of own volition, he explained, while others would be asked to leave. We were a room full of mostly Oxford and Cambridge graduates, and despite having been selected from hundreds of applicants for our positions, the majority of us would not be staying.
This was a vivid lesson that talent and genius alone won’t guarantee success in the business world. However, there are strategies embraced by successful executives today that can propel you past the first rung of the corporate ladder and position you for success at the top.
Project the Right Attitude
Attitude plays an important role in the success of new hires. Too often young executives damage their chances of promotion because they simply do not have the right attitude. Many times first-rungers approach their first job as if they were at the final rung of their career ladder, with a sense that certain type of work is beneath them. There is nothing that annoys colleagues more than people who complain about their work or attempt to hand off projects. Be enthusiastic and adopt a proactive approach that focuses on performance. Be flexible, be respectful, and you’ll ensure that your colleagues will want to work with you again.
Focus on Self Awareness
Self awareness is essential to effective communication, and effective communicators excel in the workplace. Be aware of how people work around you and how you fit in your workplace dynamic. If you’re a natural talker, be cognizant of how people are responding. Does their body language change? Do you give them time to respond? As you become more self aware, you can begin to enhance your communication skills by employing such best practices as sharing a point of view without arguing, being factual without becoming too detailed, and listening attentively while still asking questions.
Connect with a Mentor
Mentoring relationships are the modern equivalent of the apprentice-master relationship. They are the vehicles through which senior executives pass on the benefit of their experiences to first-rungers. With that said, connecting with a mentor requires an element of luck. I was fortunate in my career to come across the right people who took me under their wing. You can make your own luck by identifying a person you like and have respect for, and then looking for situations to work with them. Once you’ve secured a mentoring relationship, be sure to over deliver on your promises and remain in continuous contact. After all, nepotism is alive and well in business today…and it’s called mentoring.
Adopt a No-Enemy Policy
This is a very simple rule – avoid conflict at work. After all, when you’re in the first few years of your career, conflict is usually found not with your peers but with your boss. And it is not surprising that is usually the junior executive who will suffer more. Sometimes it will require you to bite your tongue when you want to answer back or accept work that you’d prefer not to do. In general, by being cooperative and exerting a high level of tolerance, you’ll be able to move on and past difficult situations.
The True Meaning of Success
Kim Clark, the former dean of Harvard Business School, would state to each graduating class of MBA students: “No success in the workplace can compensate for failure at home.” Building on this point, recognize that in every career there will be trade-offs. To find the true meaning of success you will need to manage your own expectations. If you do not, you will become increasingly frustrated and disappointed in your career. If you do, you’ll discover the secret behind a long and productive journey up and beyond the corporate ladder.
Hugh Karseras is author of From New Recruit to High Flyer. He began his career as an investment banking analyst and holds a degree cum laude in chemistry from Princeton University and an MBA from Harvard Business School.
---------------------------------------------
managing your career
Job search articles and resources
Bridging the Gap When a Boss is on the Other Side of the Globe
By Phred Dvorak, Wall Street Journal Online
Local managers for international companies often must adapt to thrive, winning the trust of distant supervisors who may be out of touch.
Salary Negotiation and Job Offer Tutorial
QuintessentialCareers.com
The key to successful salary negotiation is research and information. This tutorial covers the basics of salary negotiation as well as advanced tips and strategies -- for all job-seekers.
Bend Without Breaking: Women Execs Discuss Flex Schedules
By Carol Hymowitz, Wall Street Journal Online
Just how nurturing and flexible a manager should be has always been a loaded issue. But now it's even more complex.
---------------------------------------------
Success Story - In My Words
By Jessmy D’Souza, MBA 2007
When I completed my undergraduate degree in Economics, I had to choose between continuing graduate studies in Finance at Mumbai University and undertaking a six-month internship in Japan through AIESEC Mumbai. AIESEC (www.aiesec.org) is the world’s largest student run organization that provides an international platform to build cultural understanding by through internships in both corporate and non-profit organizations. Therefore, at the age of 21, I set off for Tokyo.
The Japanese company with whom I interned with offered a full-time position and I worked with them for about seven years before deciding to move on California to pursue my personal goal of a MBA degree. Adapting to a new culture, different perspectives of looking at life and learning a new language was the biggest training ground on dealing with ambiguities in life. In the time, that I spent in Japan I traveled to over 15 countries and integrated myself in the Japanese society through networking and organizations.
The purpose for the MBA was to develop my technical skills in finance and accounting. However, education for me is not only an academic experience but also process of learning through networking events, student groups on campus and interactions with the international student body.
Dr. Chuck McPeak, professor of my advanced accounting class, taught me more than just making sure that debits were always on the left hand side. “What is the right answer” was the running joke in the class. Our case studies showed us that there were always going to be grey areas that could not be solved by a right answer. “Managing your earnings is going down a slippery slope’’ so says Prof. McPeak. In an effort to drive equity value, have higher EPS numbers any efforts to managing earnings is where the line between ethical corporate practice and fraud is blurred.
Ethics is important to me, which is why I chose to be part of the Value Centered Leadership Lab (VCLL.) The VCLL is a “Student driven, faculty sponsored, organization that focuses on corporate governance, social enterprise, and business ethics.” In short, VCLL provides an opportunity to integrate the MBA degree with the importance of ethical management practices through lecture series, case studies and competition.
The Graziadio Case Competition was the first value-based competition, co-sponsored by the School of Law’s Geoffrey H. Palmer Center for Entrepreneurship and the Law. The competition allotted teams of graduate students less than two hours to analyze their first round cases and prepare strategic solutions using no technology beyond overhead transparencies. In the final round, three teams presented to a live audience in the Drescher Auditorium on Pepperdine’s graduate campus in Malibu. I am proud to have been a member of the winning team that designed an ethics-centered recommendation considering both financial and legal implications. My team was recognized by the Graziadio School Board of Visitors for epitomizing school values.

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022807-1957

Pepperdine University
GSEP Students and Alumni:
GSEP's Career Services Department is hosting two Education Career Fairs this spring. This is a unique opportunity for you to meet with employers recruiting for positions that meet your career goals!!
Education Career Fair – West Los Angeles Graduate Campus
Date: Thursday, March 29, 2007
Time: 11:00 am to 3:30 pm
Location: Rooms 333 & 334
RSVP: edcareers@pepperdine.edu
*To view the most recent list of participating employers, please click on the following link: http://gsep.pepperdine.edu/careerservices/
Education & Psychology Career Fair – Irvine Graduate Campus
Date: Wednesday, March 21, 2007
Time: 1:00 pm to 5:00 pm
Location: Rooms 324, 326, & 327
RSVP: edcareers@pepperdine.edu
*To view the most recent list of participating employers, please click on the following link: http://gsep.pepperdine.edu/careerservices/

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020807-1057

From: "Graziadio School Global Programs Office" [GSBMGlobalPrograms@pepperdine.edu]
To: tojulei@yahoo.com
Date: 7 Feb 2007 15:49:25 -0800
Subject: Pepperdine Announces Global Business Short Course in Hong Kong, China This Summer
Global Business Short Course in Hong Kong, China This Summer
The global business short courses offered through the Office of Global Programs provide a unique experience for alumni to network with peers, distinguished faculty and international experts.
During each one week course, you have the opportunity to visit regional landmarks and enjoy the local culture while updating your knowledge of international business and enhancing your resume.
We are pleased to announce the global travel and study program to Hong Kong this summer. Application period opens on March 1, 2007 and the deadline to register is May 15, 2007. Spaces are limited so we encourage you to register early to reserve your space.
Hong Kong, China August 5-11, 2007
For more information and to apply please visit:
http://bschool.pepperdine.edu/programs/global/oneweek/destination/hongkong.html
--------------------------------------------------------------------------------
For questions regarding this event, please contact:

Global Programs Office
Graziadio School of Business and Management
Pepperdine University
(310) 506-4476
GSBMGlobalPrograms@pepperdine.edu
http://bschool.pepperdine.edu/globalprograms
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010407-8037

From: "Graziadio School Office of Alumni and Career Services" [gsbmalum@pepperdine.edu]
To: Dr. Tony Tung-tien Lei [tojulei@yahoo.com]
Date: 4 Jan 2007 17:42:47 -0800
Subject: Reminder â€“ Register for the 2007 International Consumer Electronics Show in Las Vegas
January 10-11, 2007
International Consumer Electronics Show
Las Vegas Convention Center
Las Vegas, Nevada
The Consumer Electronics Association (CEA) and the Consumer Electronics Supply Chain Academy (CESCA) have announced the launch of the first annual consumer electronics supply chain conference, January 10-11, 2007, at the International CES, the world's largest consumer technology tradeshow, in Las Vegas, Nevada.
This event focuses specifically on maximizing efficiencies in the manufacturing, delivery and retailing of consumer electronics products and will feature analysis, best practice applications, technology demonstrations, keynotes and panel discussions by leading experts on topics such as:
RFID
vendor managed inventory
returns
forecasting
collaborative technologies
product replenishment
retail event promotion
freight and transportation
global logistics
This one-and-a-half day training and networking event is being produced by the Consumer Electronics Supply Chain Academy (CESCA) in association with Pepperdine University. Pepperdine students and alumni receive a $100 discount on registration.
Conference Chairman:
Devendra Mishra, Adjunct Professor, Pepperdine University
Featured speakers:
Bob Willett, CEO, Best Buy International; CIO, Best Buy
Ronald G. Cuthbertson, Senior Vice President, Supply Chain and Inventory Management, Circuit City
George Bailey, General Manager for the Electronics Industry, IBM Global Services
Dr. Bill C. Hardgrave, Research Director, RFID Research Center, Sam M. Walton College of Business, University of Arkansas
Sanjay Sarma, Board Member, EPCGlobal
Didier Chenneveau, VP and General Manager of Operations, Hewlett-Packard Imaging and Printing Division
Charlie Covert, Vice President of consulting services, UPS Supply Chain Solutions
Kurt Cavano, CEO, TradeCard
Jim Bottoms, Principal Research, Understanding & Solutions
Brian Telford, Vice President, Sony Sales Inc (Consumer Electronics)
Raul Corella, Supply Chain Monster, Monster Cable
Renee St. Denis, Director, IPG Americas, HP
John Stelzer, Director, Retail Industry Marketing, Sterling Commerce
Todd Thibodeaux, Senior Vice President, CEA Research
Mohan Balchandran, Sales and Marketing, Consumer Industries, i2 Technologies
Alex Gruzen, Senior Vice President, Product Group, Dell
Registration and Information:
Register now for your Exhibits Plus pass for access to all exhibits, TechZones, SuperSessions and keynote addresses. The International CES Conference Program is the best way to connect and network with the consumer electronics industry's most influential professionals.
To register, an alumni code and password are not needed. Simply select "attending the International CES", click "Begin", and use the code PEPP when prompted to enter a priority code before completing registration.
For more information, visit www.entertainmentsupplychain.com.

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121806-5007

From: "Graziadio School Office of Alumni and Career Services" [gsbmalum@pepperdine.edu]
To: tojulei@yahoo.com
Date: 18 Dec 2006 16:23:39 -0800
Subject: Pepperdineâ€™s Graziadio School Forms Strategic Alliance to Market Online Leadership Coaching Services
Strengthen your leadership skills with
your own "virtual" executive coach.
For students and alumni looking to dramatically strengthen their executive leadership skills, the Graziadio School is pleased to offer a special discount for PBe Coaching™, an external fee-based service provided by Principle Based Enterprises.
Program Features:
Measures 72 character traits and leadership skills using the Hartman Index
Proven e-coaching to accelerate growth
Includes feedback, testing and e-learning, goal setting, journaling, and interactive exercises
Self-directed so you can proceed at your own pace
Costs just a fraction of an actual executive coach
Benefits for Students and Alumni:
Discover your innate leadership strengths
Identify factors that hinder your success
Increase your productivity
Turn weaknesses into competencies
Create closer personal relationships
Pricing:
Special trial offer: $39 for the first month ($85 per month thereafter).
Order PBeCoaching™ »
Disclaimer: This is a third party service and is not part of Pepperdine's career or academic offerings.

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110106-5127

From: "GSBM Office of Alumni and Career Services" [gsbmalum@pepperdine.edu]
To: Washington Business and Technology Institute [tojulei@yahoo.com]
Date: 1 Nov 2006 16:55:31 -0800
Subject: Graziadio School Offers Study Abroad Programs for Alumni
Graziadio School Offers Study Abroad Programs for Alumni
This spring, the Graziadio School is pleased to offer a number of travel and study abroad opportunities for alumni. The global business short courses offered through the Office of Global Programs provide a unique experience for alumni to network with peers, distinguished faculty and international experts.
During each one week course, you have the opportunity to visit regional landmarks and enjoy the local culture while updating your knowledge of international business and enhancing your resume.
We are pleased to offer global travel and study programs to the following destinations this spring:
Oxford, England
April 15 - 21, 2007
Prague, Czech Republic
April 15 - 21, 2007
Buenos Aires, Argentina
April 22 - 28, 2007
Antwerp, Belgium
April 22 - 28, 2007
All programs listed above are open for applications on November 1, 2006. There are limited spaces for each program, so we encourage you to register early to reserve your space.
TO APPLY: http://Bschool.pepperdine.edu/programs/global/oneweek/register.html
For additional information on upcoming travel opportunities, please contact:
Global Programs Office
Phone: (310) 506-4476
Email: GSBMGlobalPrograms@pepperdine.edu
Web: http://Bschool.pepperdine.edu/globalprograms

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101706-5037

From: "Graziadio Public Relations Office" [graziadiopr@pepperdine.edu]
To: tojulei@yahoo.com
Date: 17 Oct 2006 15:07:01 -0700
Subject: New York Times Reports On Pepperdine's Education to Business (E2B) Program
New York Times Reports On Pepperdine's E2B Program
It's Good Advice, and the Price Is Right
By Anne Field
New York Times
October 12, 2006
Four Pepperdine University business students present their
marketing strategy for a chain of auto dealerships to Doreen
Shanahan, director of the university's Education to Business
program.
Photo: Jamie Rector for The New York Times
As a general rule, you can't get something for nothing. But there are exceptions, as the people at Ironclad Performance Wear discovered three years ago. Since starting up in 1998, the company in El Segundo, Calif., had made a splash selling work gloves that incorporate technology and materials usually used for, say, mountain climbing. But, the company also knew that to fuel growth, it would need to expand into highly specialized new markets. How best to determine the next step?
The answer was to tap the insights of an unconventional group of consultants. Instead of approaching the usual high-ticket McKinsey types, the company's vice president for sales and marketing, Kent Pachl, decided to try another source: a course for M.B.A.'s taught at the Graziadio School of Business and Management at nearby Pepperdine University. The course offered management consulting services to selected companies, free of charge.
After getting approval from the faculty, Mr. Pachl spent an hour explaining his problem to the class, which was divided into five teams. After 15 weeks, each group presented a proposal on what markets should be the company's focus and how to go about pursuing them.
After hearing their presentations, Mr. Pachl decided to further study two of the suggested industries - oil services and the military - and eventually, to go after them. Now, according to Mr. Pachl, about 10 percent of the company's $7 million in revenue is from sales to those areas, and he expects that number to rise to 25 percent over the next two years. The experience was such a success, in fact, that, last spring, Mr. Pachl worked on another project with a Pepperdine class, this time analyzing the most effective ways to distribute a new line of apparel. "The program's cost savings have meant we can spend more on launching the product, and less on paying consultants," he said.
Ironclad is not the only small business to take advantage of such services. While no exact numbers exist, well over 100 of the 900 graduate business schools in the country include for-credit courses in which students provide consulting services to companies, according to John Fernandes, chief executive of AACSB International - Association to Advance Collegiate Schools of Business, in Tampa, Fla.
Not all the programs are free. But even the ones that come with a fee - the Kogod School of Business at American University, for example, charges companies $5,000 - can be a godsend for time- and cash-short small businesses looking for a helping hand. M.B.A. students work on anything from creating a new business plan to tackling succession issues, providing resources that many businesses "simply wouldn't have access to otherwise," said Doreen Shanahan, Pepperdine's Education to Business program director.
Why are so many M.B.A. schools doing this? Quite simply, the programs are a response to the wishes of employers who are looking to hire M.B.A.'s with more hands-on experience. "Companies need graduates to hit the ground running, to be better able to apply business theory immediately," Mr. Fernandes said.
At the same time, there's no cookie-cutter model for these programs. At Pepperdine, for example, as Mr. Pachl discovered, there's a competition, in which students all tackle a problem faced by the same company, dividing up into teams to devise a proposal. It is also a required course. On the other hand, American University has an elective, in which faculty members choose companies to work with, then advertise each project to students and select teams from applicants.
Occasionally, projects also develop from a professor's particular areas of interest. Four years ago, David Gay, a professor of economics at the Sam M. Walton College of Business Administration at the University of Arkansas, who studies the economics of the wine industry, decided the wineries in the area would make a good consulting project. So, he approached the Arkansas Wine Producers' Council, a group of five small family-owned wineries, about using his class to study how the industry could attract more tourism.
The companies agreed, and Professor Gay then worked with his students to divide the assignment into small pieces: marketing, legal issues, technology and the like. At the end of the semester, the class made a final presentation to the consortium, with suggestions ranging from starting a Web site to using so-called neck holders on bottles, with information about each wine.
In most cases, faculty or program administrators start off by working with companies to fine-tune the focus of the project. That is especially important for small businesses, according to the schools. "They're so stretched on multiple levels, they often come to us with extremely broad requests," said Robert Krapfel, associate professor of marketing at the Robert H. Smith School of Business at the University of Maryland. "My job is to home in and narrow the scope."
Consider Travis Schneider, founder of a three-year-old company, StarBrand Media, in Pacific Palisades, Calif., which provides an online shopping source for fashions and other products featured in television shows and movies. Last spring, he worked with Pepperdine's program to devise a marketing strategy, focusing on how to make the brand more interesting to consumer-products companies. But, when he first approached the school, "He just told us, he wanted to grow revenues," Ms. Shanahan said. Through a series of meetings, the two came up with a more narrow focus.
Not every small business that wants to participate in these programs is appropriate, however. Take the University of Arkansas. Situated down the road from the headquarters of Wal-Mart, it is surrounded by offices of major corporations, which provide the majority of the applicant pool. More important, participating businesses have to be facing a challenge appropriate for high-level analysis. In most cases, companies must also be past the start-up stage, with a product they have already brought to market.
Of course, there are downsides. A big one has to do with timing. "If a business needs advice tomorrow and it's springtime, they may be out of luck if the class isn't meeting until the fall," said James Nolen, senior lecturer in the finance department at the McCombs School of Business of the University of Texas at Austin. There's also the time commitment. Businesses have to be prepared to meet with students throughout the semester.
Another potential problem is the students' level of sophistication. Even those with a few years of work under their belt probably lack the experience and industry knowledge of a more conventional consultant.
Still, there are ways around some of these issues. To streamline the process, for example, a team usually picks one student to be the leader, responsible for funneling questions to a point person at the company.
Daniel Abraham took another tack. Mr. Abraham is the chief executive of Fortius One, a one-year-old firm based in Washington that provides analysis for business decisions involving geography. He recently worked with a team of students at the University of Maryland to study which of six specific vertical markets the company should enter. To make sure the students were as focused as possible, he kicked off the project by developing separate mission statements laying out the needs that each market had to address.
"If I didn't do that, I think it might have ended up being a waste of time," he said. Ultimately, according to Mr. Abraham, the students came up with many useful insights that helped the company decide which areas to focus on first.
Ultimately, many small businesses say the pros simply outweigh the cons. "We got some fresh ideas from a group of 20-somethings at a tremendous cost savings," Mr. Pachl said. "I've already told the school, next time they're looking for a new project to work on, we'll do it again."

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100606-3047

From: "GSBM Office of Alumni and Career Services" [gsbmalum@pepperdine.edu]
To: Dr. Tony Tung-tien Lei [tojulei@yahoo.com]
Date: 6 Oct 2006 15:22:31 -0700
Subject: Pepperdine Management Partners Sunset Mixer
Management Partners Sunset Mixer
Register Now
Upcoming Alumni Events
Management Partners
Update Your Contact Information
Email Us
Hosted by:
Saturday, October 14, 2006
Malibu, CA
5:00 - 8:00 p.m.
The Management Partners Leadership Council of Los Angeles invites you to join them for an exclusive sunset beach mixer along the shore of Broad Beach. Relax and mingle in the sophisticated surroundings of Pepperdine's private beachfront homes and enjoy the view and a jazz duo band.
The event is open to all current Management Partners, however, space is extremely limited. Please register at your earliest convenience.
Valet parking available. Maximum 80 guests.
Location:
31232 Broad Beach Road
Malibu, CA 90263
Registration and Fees:
$25 for Management Partners and each guest.
--------------------------------------------------------------------------------
For questions regarding this event, please contact:
Office of Alumni and Career Services
Graziadio School of Business and Management
Pepperdine University
(310) 568-5639
gsbmalum@pepperdine.edu

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091406-1067

From: "GSBM Office of Alumni and Career Services" [gsbmalum@pepperdine.edu]
To: tojulei@yahoo.com
Date: 13 Sep 2006 18:03:20 -0700
Subject: Join Us at the Fourth Annual Sovereign Capital Management Friends of George Graziadio Golf Tournament
The 4th Annual Friends of George Graziadio Golf Tournament
Three new foursomes are now available to play Trump National Golf Club - compliments of Countrywide Financial
Don't miss the October 3, 2006 Sovereign Capital Management Friends of George Graziadio Golf Tournament. Whether you golf or not, there are many ways to enjoy this important day and evening at Trump National Golf Club in Rancho Palos Verdes.
Play in the tournament by sponsoring a foursome. Three new foursomes are now available at the sold out tournament -- compliments of Countrywide Financial.
Promote your business through the purchase of a tee sign.
Participate in an outstanding networking opportunity by attending the tournament reception, dinner, and Best Friend award presentation.
Attend the non-tournament afternoon golf clinic led by Pepperdine Women's golf coach Laurie Gibbs, Golfweek's 2006 "National Coach of the Year."
Visit http://Bschool.pepperdine.edu/fogg or call (310) 568-5669 to learn more about the many ways to participate and support your school.
The tournament benefits the Graziadio Reputation Fund. This important fund supports career services and other school-wide initiatives designed to enhance your Pepperdine degree and its value for students and alumni.
Sincerely,
Carl Lambert
Chair
Fourth Annual Sovereign Capital Management Friends of George Graziadio Golf Tournament.

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091206-1021

From: "GSBM Offices of Alumni and Career Services" [gsbmalum@pepperdine.edu]
To: Dr. Tony Tung-tien Lei
[tojulei@yahoo.com]
Date: 11 Sep 2006 17:33:06 -0700
Subject: International Travel Programs for Pepperdine Alumni and Students
International Travel Programs for Pepperdine Alumni and Students
Register Now
Upcoming Alumni Events
Now is your opportunity to travel to Oxford, England and Shanghai, China! Enjoy international travel while you enhance your resume, update your knowledge of international business and network with peers, distinguished faculty and international experts!
Next Global Business Short Course programs:
Deadline to apply is September 15, 2006. Click here to apply.
Oxford, England
December 10-16, 2006
Shanghai, China
December 10-16, 2006
Upcoming Global Business Short Course programs:
Application Period opens November 1, 2006.
Prague, Czech Republic
April 15-21, 2007
Oxford, England
April 15-21, 2007
Buenos Aires, Argentina
April 22-28, 2007
Antwerp, Belgium
April 22-28, 2007
For additional information on upcoming travel opportunities, please contact:

Global Programs Office
Phone: (310) 506-4476
Email: GSBMGlobalPrograms@pepperdine.edu
Web: http://Bschool.pepperdine.edu/globalprograms
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083006-5017

A report on Education: MBA programs attract more men
By Dana Knight and Jennifer Kung
It is our pleasure to post the following information from Pepperdine Univeristy - Graziadio School of Business and Management:
Indianapolis Star
August 21, 2006
MBA doesn't stand for men of business administration, but a survey of master's of business administration programs shows the student body definitely has a masculine appearance. About two-thirds of the MBA population is male, according to a July study from the American Council on Education.*1
But the outlook for women is changing in other master's degree programs. At the graduate level, the study showed, women have a slight majority in enrollment in medicine (51 percent) and other health science professional programs (53 percent). Overall, women make up 58 percent of total graduate-level enrollment.
So why are men taking up more than 66 percent of MBA slots? Linda Livingstone, the business school dean at Pepperdine University, says programs need to do more to appeal to female candidates by offering more flexible programs, hours and locations.*2
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References
*1. Knight, Dana. 'Education: MBA programs attract more men,' "A search of 'Pepperdine Univeristy - Graziadio School of Business and Management' on the Google.cn," (August 29, 2006), Mountain View, California: Google.cn.
*2. Ibid.

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071306-1158

From: "GSBM Office of Alumni and Career Services" [gsbmalum@pepperdine.edu]
To: tojulei@yahoo.com
Subject: Register Now - Global Programs Trips for Alumni
Date: Tue, 11 Jul 2006 16:11:42 -0700
Register Now - Global Programs Trips for Alumni
Ever consider a short course abroad? All you need is One Week and the desire to learn about global business first-hand!
Take just a week out of your busy schedule to complete an international business course on-location abroad. Enhance your resume, update your knowledge of international business and network with peers, distinguished faculty and international experts!
Next Global Business Short Course programs:
Oxford, England
December 10-16, 2006
Shanghai, China
December 10-16, 2006
Now open for applications
TO APPLY: http://bschool.pepperdine.edu/programs/global/oneweek/register.html
Upcoming Global Business Short Course programs: Prague, Czech Republic
April 15-21, 2007
Oxford, England
April 15-21, 2007
Buenos Aires, Argentina
April 22-28, 2007
Antwerp, Belgium
April 22-28, 2007
(Application Period opens November 1, 2006)
For more information see http://bschool.pepperdine.edu/globalprograms, e-mail GSBMGlobalPrograms@pepperdine.edu or call the Global Programs Office at the Graziadio School of Business and Management at (310) 506-4476.

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062006-1157

Be Known by the Company You Keep
By Graziadio Shool of Business and Management, Pepperdine University
To:
Dr. Tony Tung-tien Lei
President
Washington Business and Technlogy Institute
224 Homeland St.
Las Vegas, NV 89128-6792
Connect with the largest graduate business school alumni network in Southern Calfornia - your own!
*** The Graziadio School alumni network numbers more than 30,000 worldwide.
*** More than 20,000 Pepperdine MBAs work in California alone.
*** More than 3,000 Graziadio graduates lead their organizations as senior management.
"... When looking for business connections, one of the first things I do is identify who I know from Pepperdine. ...," said Leslie Paton, MBA 'o4, Business Analyst for Dole Packaged Foods Co.

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060106-1021

From: "Graziadio Business Report" [gsbmalum@pepperdine.edu]
To: Dr. Tony Tung-tien Lei [tojulei@yahoo.com]
Subject: Graziadio Business Report
Date: Tue, 30 May 2006 16:16:02 -0700
The latest issue of the Graziadio Business Report is now online.
Please note that registered subscribers to the GBR are notified immediately when relevant articles on current issues are posted. Articles in this issue include:
HR's Strategic Partnership with Line Management
Human Resources plays an important, strategic role in supporting organizations.
Robert Fulmer, PhD and Steven Genson, MBA
Although many HR functions have begun to play a strategic role in guiding succession management, knowledge retention, and other enterprise-wide initiatives, there is still opportunity for such functions to improve and truly transform key influencers and decision-makers. The pressing need for organizations to maintain a diverse pool of talented leaders, capture expertise from exiting employees, and outsource transactional activities to focus on core capabilities has heightened the importance of the HR function.
http://gbr.pepperdine.edu/062/hr.html
Business Survival Skills
What lessons can be learned from a year of natural disasters?
Jaime Michaelson, MBA and David M. Smith, PhD
In the wake of the extraordinarily destructive 2005 Gulf Coast hurricane season (roughly from June to November), U.S. businesses are now more aware of the wide variety of perils they may be exposed to on a daily basis. These risks can be related to economic, technological, political, or even biological forces. Some such risks may be controllable, while others are not. Consider the impact that events as unrelated as a global epidemic, a spike in exchange rates, a war, labor strikes, a computer virus, crime waves, or an earthquake could have on any given business or industry. Not only does the possibility of such perils impact companies directly, but the increased speed of economic activity and response to such events also make ever more relevant the risks borne by business partners and strategic allies.
http://gbr.pepperdine.edu/062/survival.html
Six Components of a Model for Workplace Spirituality
The idea of pursuing spirituality in the workplace has grown from fad to trend within many organizations.
Kent Rhodes, EdD
Workplace spirituality has continued to gain acceptance as a topic of study in business schools across the country, presumably with application to practice within organizations. Though initially the topic of spirituality in the workplace may have been viewed as a passing fad, it now seems to have reached trend status. Management textbooks routinely include sections about workplace spirituality, and professional organizations such as the Academy of Management offer membership in special interest groups emphasizing spirituality.
http://gbr.pepperdine.edu/062/workplace.html
Obesity, Social Responsibility, and Economic Value
When the public became more aware of the impact of obesity and health concerns, people reacted with different purchasing choices.
Donald Atwater, PhD and Shizuka Suzuki
Market change and social change are processes that become intertwined over time. An interesting but unanswerable question is whether economic change leads to social change or vice versa. In this article, a case is made that social issues can present businesses with opportunities to increase economic performance.
http://gbr.pepperdine.edu/062/csr.html
Graziadio Faculty Discuss Ethics
Are there rules to ethical conduct?
Linnea McCord, JD, Mark Mallinger, PhD, Kurt Motamedi, PhD, Steven M. Sommer, PhD, Ray Valadez, EdD, Ariane David, PhD
The state of ethics in America today is of grave concern to many people. In the past decade it seems corporate scandals, media fabrication, student cheating, and disreputable conduct have become common occurrences rather than abnormal behavior. Several members of the Graziadio faculty recently engaged in a hearty dialogue on ethics in America and about teaching ethics to students.
http://gbr.pepperdine.edu/062/ethics.html

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