Washington Business and Technology Institute - Business & Administration (PPAA20)

GSBPA of WBTI's slogan for business and tourism
---To become more effective online communication in every online venue!
By GSBPA of WBTI*1
*****["Commit to the Lord whatever you do, and your plans will succeed."
--- Proverbs 16 : 3
"He who loves a pure heart and whose speech is gracious will have the king for his friend." --- Proverbs 22 : 11 of the Bible
"All hard work brings a profit." --- Proverbs 14 : 23 of the Bible
"The reward for work done is the opportunity to do more." --- Jonas Salk, M.D.]
*****To be more successful for your Web site, you need to be favored by the most famous search engine services like Google! (www.google.com), Yahoo! (www.yahoo.com), Aol! (www.aol.com), Infoseek! (www.infoseek.com), among others.*****
On June 11, 2004, Nevada officials opened the first U.S. tourism office in China, hoping to boost the number of foreign visitors to the Silver State. Lorraine Hunt, Lt. Gov. of Nevada, led a delegation of state tourism and hotel representatives to China to celebrate the opening.
"The state hopes to attract five million Chinese tourists a year," said Bruce Bommarito, executive director of the Nevada Commission on Tourism,
He believes that China is the greatest potential market force in the world. "It's mind-boggling. The Chinese tourist is the highest-spending tourist in the world," said Bruce Bommarito.*2
Nevada is the only state in the country to obtain the required certification by the China National Tourism Administration to operate an office.
"Nevada is a popular destination for Chinese tourists. Officials there say over 90% of the 250,000 people who travel to the United States from China stop in Nevada, primarily Las Vegas."*3
Indeed, business achievement is the new yardstick of success in today's society. Therefore, business has become not only the fastest growing major in undergraduate institutions but also in graduate school of famous universities, nationally and internationally. The emphasis of the online communication skills and the quantitative analysis techniques with computers is one of the most important study for the art of success to the business students, professionals, executives, and owners.
In many ways, business school is at the center of this cultural phenomenon. For some, the business school is the passport to the boardroom, the ticket to the top of the corporate ladder. these schools, nationally and internationally, pump out the new generation of business leaders by hundreds of thousands. "They are the pipeline of raw material with which the nation's --- and the world's --- leading business build the future. And MBAs are not limited to the traditional corporate world: From Wall Street to Madison Avenue, from Sand Hill Road to 1600 Pennsylvania Avenue, today's MBAs lead organizations large and small, in every conceivable industry. They are the executives and entrepreneurs who power the economy."4
"UNLESS YOU'VE BEEN LIVING IN A CAVE, you've seen enormous changes in communications technology over the past two decades. From orbiting satellites routing long distance phone calls to email to undreamed-of growth of the Internet, the age of communicating online, using computers and networks, is upon us all," stated at the first paragraphy of the 'Introduction' of the book, "How to say it online: everything you need to know to master the new language of cyberspac," written by Kim Baker and Sunny Baker.*5
"And what could be better news? To keep in touch, there's nothing faster or cheaper than email. To gain access to information and people, the power of online communication expands your reach from the local to the global. To meet new friends and even romance a potential life partner, online venues provide rich opportunities (if you know the right things to say and the best way to say them). At school, the Internet places volumes of knowledge on ever subject at your fingertips, and at work, computer networks make business communication more efficient than ever." *6
Whether you are in business or in non-profit organization, you need to have a Web site. This seems to be a common wisdom in now- a-days. Think seriously about the needs of your market before you go onto the Web to make more money for business, to develop better non-profit organization, or to contribute to more community service. "It's hard to believe that Fred's Service Station really needs a Web Site to reap new profits. However, for some businesses and professional service firms, the Internet and web to gether offer viable marketing and distribution opportunities. Software companies, online magazines, and email order businesses can do quite well from the Web --- if the owners know how to say the right things on their sites. The Secrets of a Successful Web Site: Just having a site on the Web will do almost nothing to sell your products or services. To promote your Web site, there are three things you must do: (1). You must register your Web site with the best search engines. (2). You should consider using the many free and not free advertising opportunities on the Web. (3) You should search the Web regularly for competitive and related sites, where you can attach a link to your site."*7 To be more successful for your Web site, you need to be favored by the famous search engine services like Yahoo! (www.yahoo.com), Aol! (www.aol.com), Google! (www.google.com), Infoseek! (www.infoseek.com), among others.
"There is no longer any such thing as a purely national economy. The rest of the world is just too big to ignore, either as a market or as a competitor. If business schools do nothing other than to train their students to think internationally, they would have accomplished an important task," said John Young, CEO, Hewlett-Packard.*8
Innovation is the key to success, managers are looking everywhere in the global organization for new ideas. Modern companies would view Information technology (IT) as a major competitive differentiator. Strategic businesses emphazise the ueses of information technology for management. International companies develop their global IT platforms by integrating worldwide hardware, software, and Internet-based network architecture. Commuunication technology, for example the teleconferencing and computer networks, is making it possible for people from subsidiaries around the world to work together on project.
Many business are becoming global companies and moving toward transnational e-business strategies in which they integrate the global business activities of their subsidiaries and headquarters. The international dimemsions of managing global e-business technologies include dealing with cultural, political, and geoeconomic challenges posed by various countries for global marketplace. The e-business technologies are changing the distribution, relatonships, resources, and responsibilities of managers. Information Technology is helping managers of e-business to eliminate layers of amangement, enabling more collaborative forms of management, providing them with significant information technology resources, and confront them with major e-business and e-commerce challenge.
Innovation is the key to success, managers are looking everywhere in the global organization for new ideas. Modern companies would view Information technology (IT) as a major competitive differentiator. Strategic businesses emphazise the ueses of information technology for management. International companies develop their global IT platforms by integrating worldwide hardware, software, and Internet-based network architecture. Commuunication technology, for example the teleconferencing and computer networks, is making it possible for people from subsidiaries around the world to work together on project.*9
In order to keep the online universe a productive, safe, communicative environment, it is interesting and worth to post the ten commandments for computer ethics. They were created by the Computer Ethics Institute: (1). Thou shalt not use a computer to harm other people. (2). Thou shalt not interfere with other people's computer work. (3). Thou shalt not snoop around in other people's files. (4). Thou shalt not use a computer to steal. (5). Thou shalt not use a computer to bear false witness. (6). Thou shalt not use or copy softwear for which you have not paid. (7). Thou shalt not use other people's computer resources without authorization. (8). Thou shalt not appropriate other people's intellectual output. (9). Thou shalt think about the social consequences of the program you write. (10). Thou shalt use a computer in ways that show consideration and respect.
A sucessful businessperson always know the old rule that says "It's easier to keep an existing customer than to find a new one." In online customer relationships, this rule is just as important. Your goal should not only to get new visitors, but to cultivate your customer base to yield repeat sales, services, and referrals from satisfied purchasers, clients, and patronagers. "Besides a good product or service, there are only three things you need for successful online customer relations: strong communication, common courtesy, and exemplary customer service. Unfortunately, these old-fashioned values are often missing in many companies' online promotional communication." *10
To serve the community with wisdom and effort is one of the creed of Washington Business and Technology Institute (WBTI). The following is a post of the news in Chinese about the coming trip of U. S. Secretary of Labor Elaine Chao to China:
[In case you've problem to access the Chinese, please: (1)Hit the "View"; (2)hit the "Encoding"; and then (3)hit the "Chinese Traditional (Big5)".]
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By PAI of WBTI
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U. S. Secretary of Labor Elaine Chao received her B. A. degree in Economics with straight A's for all her four years at the famous Mount Holyoke College in New England. She obtained her M. B. A. degree from Harvard University in 1979. She also studied at M.I.T., Dartmouth College, and Columbia University.
At the time she was nominated by President Bush as the Secretary of Labor, she told her father that she does not intend to be an "Authoritative Official". She hoped that she could contribute to our society and nation.*13
Secretary Chao has received numerous awards for her professional accomplishments and community service. She is the recipient of 21 honorary doctoral degrees from colleges and universities around the world.
Secretary Chao is married to the Majority Whip of the United States Senate, Senator Mitch McConnell of Kentucky.
"Elaine L. Chao is the nation's 24th Secretary of Labor, representing a new generation of American leadership. Since her confirmation by the United States Senate on January 29, 2001, she has been dedicated to carrying out the Department of Labor's mission of inspiring and protecting the hardworking people of America. She is respected as an effective and articulate champion of the nation's contemporary workforce, acting quickly to focus the Labor Department on the modern realities of workers' lives." *14
"When President George W. Bush nominated Elaine L. Chao, the first Asian-American woman appointed to a President's cabinet in U.S. history, he described her as an individual with �sstrong executive talent, compassion, and commitment to helping people build better lives."
According to the U. S. Department of Labor, Secretary Elaine Chao's compassionate nature stems from her own background as an immigrant to this country at the age of eight. Her family's experience transitioning to a new country, supported by one another and the kindness of friends and neighbors, taught her that encouragement is the key to fostering independence, and that Americans are naturally compassionate people. This inspired her to dedicate most of her professional life to ensuring that people have the opportunity to pursue lives of dignity and financial independence.
As Director of the Peace Corps, Ms. Elaine Chao was one of the first Americans to personally embrace the people of the former communist bloc into the family of democratic nations, establishing Peace Corps programs in the Baltic nations of Latvia, Lithuania, Estonia and the newly independent states of the former Soviet Union. Later, as President and Chief Executive Officer of United Way of America, she restored public trust and confidence after the organization was tarnished by mismanagement and financial abuse, thus preserving the nation's largest institution of private charitable giving.
The experience Ms. Elaine Chao gained at the United Way helping communities address their local needs prepared her to mobilize the Department of Labor to promote pathways to economic freedom for individuals and families working to achieve the American Dream. She describes her vision for America's workforce as �oone in which everyone can participate where jobs and opportunities are available for those leaving welfare, job training is accessible for those left behind, disability never bars a qualified person from the workplace, and where parents have an easier time balancing the responsibilities of work and home.
"Secretary Chao's previous government career includes serving as the Deputy Secretary at the U.S. Department of Transportation, Chairman of the Federal Maritime Commission, and Deputy Maritime Administrator in the U.S. Department of Transportation. She brings a wealth of business experience to the post, having worked as Vice President of Syndications at BankAmerica Capital Markets Group and a banker with Citicorp. Prior to her nomination as Secretary, she expanded her study of policy as a Distinguished Fellow at The Heritage Foundation, a Washington-based public policy research and educational institute. She was selected as a White House Fellow in 1983," states the Department.*15
Following the inspiration of the past many years of the accomplishment of Ms. Elaine Chao's contribution of humane spirit to our society, we have the persistense of Wou Shien's spirit for education here in America. If a coolie and hard woker like him could dedicate to eduction by offering all his income and life to build a school for children in his village, what should not for us to offer our efforts for our community? *16
"The mission of this School [Graduate School of Business and Public Administration (GSBPA) of Washington Business and Technology Institute (WBTI)] will emphasize the humanitarian orientation of public administration and the social responsibility of business management. Through academic entrepreneurship, we may expect the endeavor of this School for the community service based on humane spirit, led by Chairperson Elaine Chao of WBTI," said Dr. Dina Titus, Adjunct Professor of Administrative Strategies in GSBPA.*17 Nina Titus was born May 23, 1950 in Thomasville, Georgia. She graduated from College of William and Mary with A.B.. She received her M. A. and Ph. D. degrees from University of Georgia and Florida State University, respectively. She is a Senator and Minority Floor Leader of Nevada Senate. Dina is also a professor of Political Science in UNLV.
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References
*1. GSBPA of WBTI is the initial of Graduate School of Business and Public Administration of Washington Business and Technology Institute (WBTI).
*2. LVRJ. "reviewjournal.com of LVRJ," (June 19, 2004), Las Vegas, Nevada: Communitylink of reviewjournal.com.
*3. Ibid.
*4. Housman. Jon. (2001), "The MBA Jungle," Cambridge, Massachusetts: Persus Publishing.
*5. Baker, Kim; and Baker, Sunny. (2001), "How to say it online: everything you need to know to master the new language of cyberspace," Paramus, New Jersey: Pretice Hall.
*6. Ibid.
*7. Ibid.
*8. Ball, Donald A, and McCulloch, Jr., Wendell H. (2003) International Business --- The Challenge of Global Competition," Chicago: McGraw-Hill Irvin.
*9. O'Brien, James A. (2003) "Introduction to Information Systems," Boston, N. Y.: McGraw-Hill Irvin.
*10. Baker, Kim; and Baker, Sunny. Ibid.
*11. Yahoo!�_��. '��Ӱȳ��M�Ҥu��N�X�ݤ��,' "Yahoo Chi Mo News," June 17, 2004, Taipei, Taiwan.
*12. Ibid.
*13. Chang, Tiffany. 'Kathy Augustine and Brian Sandoval honored Advisors of PPAAF,' "Nevada Examiner," (March 30 - April 4, 2002), Las Vegas, Nevada: Nevada Examiner.
*14. Department of Labor. "About Secretary of Labor Secretary Elaine L. Chao," (March 2004), Washington, D. C.: U. S. Department of Labor.
*15. Ibid.
*16. GSBPA of WBTI. 'New Year's Message of the President,' "Newsbrief of WBTI," (January 2004), Las Vegas, Nevada: WBTI.
*17. . Walsh, Jessie; Moss, Cheryl, and Chang, Tiffany. 'Drs. Lee Bernick, Keong Leong appointed deans of GSBPA of WBTI,' "Nevada Examiner," March 28, 2003.

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"Post by PAI....." (See our letter to you on 8/24/04 please.)
Sunday, September 19, 2004
Copyright @ Las Vegas Review-Journal
LAS VEGAS TOURISM: Visitors will pay to stay
Surveyed travelers, thinking LV more expensive than before, adjust their travel budgets for visits
By ROD SMITH
GAMING WIRE
A couple window-shops Wednesday at the Forum Shops at Caesars. A study shows leisure visitors continue to see Las Vegas as a good travel value, and plan to return.
While recent surveys suggest visitors are increasingly viewing Las Vegas as a more and more expensive vacation destination, their response so far has been to increase their travel budgets rather than head for less-expensive vacation spots, a new MRC Group Research Institute survey completed Sept. 10 showed.
"People are recognizing the cost of coming to Las Vegas is going up, but they're seeing value so we haven't hit an ouch factor," said Jim Medick, chief executive officer of the MRC Group, Nevada's largest market research and public polling firm.
He said the good news is that while the $150,000 national telephone poll found leisure visitors believe the cost of visiting Las Vegas has been increasing, they have increased their budgets to cover the higher costs.
Even more importantly, Medick said, leisure visitors continue to see Las Vegas as a good travel value, and plan to return and recommend it as a destination despite the increased cost.
Rossi Rolenkotter, president of the Las Vegas Convention and Visitors Authority, said the increased cost of visiting Las Vegas is not surprising because of rapidly rising demand for the city as a destination. That visitors are pleased with their travel here should keep the hospitality industry growing, he said.
Billy Vassiliadis, chief executive officer for R&R Partners, said the poll results validate the advertising and public relations campaigns hotel-casinos and the convention authority have been running to increase the power of the Las Vegas brand.
"You don't want people to make decisions on Las Vegas on price. That's not loyalty. You don't drive brand loyalty with price. (Brand) is an emotional connection with quality," he said.
"Over the last 10 years, fortunately, we've been able to shed the bargain label. You always want to be a good value, but you don't want to be a bargain. People see us as a value and they keep coming in droves."
And if a situation arose in which the gaming and visitor industries flagged, and Strip operators felt compelled to bolster interest with room discounts, as they did after the Sept. 11, 2001, terrorist attacks and the outbreak of war in Iraq, price would still act as a magnet, he said.
"If we did have to compete with price, we could. There's no market better situated to compete with pricing than ours in Las Vegas," Vassiliadis said.
University of Nevada, Las Vegas professor Bill Thompson, a gaming studies specialist, said Las Vegas already effectively competes with price because it is less expensive to visit than other major cities such as New York, San Francisco, Los Angeles and Anaheim, Calif. Pricing, though, is not the city's key advantage, he said.
"If visitors want bargain casinos, they can find them (anywhere). But if they want a higher class experience, they find value here. The survey shows people still find it worth the price," he said. Rolenkotter said the profile of the Las Vegas visitor is changing, attracting more younger and affluent visitors even faster because of the new hotel-casinos and amenities being built in Las Vegas.
Still, Deutsche Bank analyst Marc Falcone offered a word of warning.
"Las Vegas clearly maintains a lot of pricing power because of the demand, but I think it's important the operators don't try to do too much too soon so it becomes too expensive relative to other destinations. Compared with the Caribbean or Hawaii, Las Vegas still comes in cheap by comparison," he said.
Medick said for now three factors continue to drive repeat traffic to Las Vegas: comparisons with other destinations, the impression Las Vegas is changing for the better and the idea Las Vegas delivers on value compared cost. "This is great news for Las Vegas. Gaming is still holding strong, but we're expanding the Las Vegas model. As young people mature, they will definitely be Las Vegas fans," Medick said. The latest MRC survey follows one in July that found the perceived cost of vacations here was increasing, and respondents felt the value of a Las Vegas vacation was declining. To determine if this was the case and not a seasonal fluke, MRC in August conducted a parallel national poll.
The follow-up survey found that although many tourists believe Las Vegas is becoming more expensive, the perceived value of a Las Vegas vacation remains strong.
Among those who have been to Las Vegas in the last three years, 64 percent believe that Las Vegas is getting more expensive, similar to the 62 percent in July and up from 51 percent in an earlier survey conducted in April.
Medick said the lower percentage of visitors who believe that Las Vegas is getting more expensive from April appears to be a function of a larger proportion of convention visitors.
Among those who visited in the last three years, 71 percent said Las Vegas was an excellent or good value, up from 57 percent in July and 68 percent in April.
Among those who have visited Las Vegas in the last three years, 50 percent said it is getting better as a destination, up from 34 percent in July and similar to the 51 percent in April.
Other measures of satisfaction also increased compared with the July study. Seventy-one percent of those who have been here in the last three years said they were likely to return. Ninety percent said they would recommend Las Vegas to a friend, up from 46 percent in July and 83 percent in April.
Among those who have not visited in the last three years, the results are more mixed.
Possibly due to a lack of current experience, 54 percent of those who have not visited Las Vegas in the last three years believe the destination is getting more expensive, 10 points lower compared with respondents who have been to the city.
Despite a lack of visits in the last three years, 63 percent of the nonvisiting segment believes Las Vegas is an excellent or good value and 80 percent would recommend Las Vegas to a friend, smaller percentages than those who have visited, but still moderately strong.
Respondents who have been to Las Vegas several times and have also visited in the last three years were questioned how their budgets for gaming and nongaming activities have changed over time.
Given that a majority of respondents believe that the cost of Las Vegas is increasing, it is not surprising to find that about half have increased their travel budgets for Las Vegas.
A majority of recent repeat visitors to Las Vegas believe the cost of nongaming activities has increased compared with previous trips (54 percent) and more than a third (37 percent) have increased their budgets to meet costs.
Although visitor costs and budgets have increased, only 10 percent believe that the value they received from their spending was below their expectations, while the nongaming experience exceeded the expected value of 19 percent of both recent and long-time visitors to Las Vegas. Bottom line, the survey shows that consumers have seen hotel operators respond predictably to increased demand, but they still see the Las Vegas brand as having a vibe and the destination as a place to escape, said Terry Jicinsky, senior vice president of marketing for the convention authority.

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